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OVERVIEW 

The Problem:

 

LineLeader (formerly ChildcareCRM), based in Irving, Texas, is a software platform that simplifies marketing, registration, payment processing, and operations for early education, childcare, and after school care programs. They came to VDG to rebrand their website after rebranding from Childcare CRM to LineLeader, and wanted their new site to appear friendly and engaging, while also highlighting their unique offering.

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THE CHALLENGE

New Branding

• Incorporate Site Pages and
Content into New Design

 

6 months prior to rebranding, ChildcareCRM had undergone a website overhaul, and had developed a significant amount of website content that was inline with their old brand. Our challenge was to incorporate old site pages and content from their overhaul into our new design, marrying the two in a way that made them feel cohesive.
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THE SOLUTION

 

A friendly and engaging re-imagined experience

SERVICES PROVIDED

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Website Development

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Website Design

CREATE

Website Design

 

Our design team developed a cohesive visual language that clearly distinguished LineLeader from its predecessor. We transformed their new brand guidelines into compelling, user-friendly website mockups that reflected their updated positioning.

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EXECUTE

Website Development

Visit website

 

Once the designs were finalized and approved by the LineLeader team, we brought them to life by developing functional, high-performing pages in HubSpot CMS. The end result was a seamless, engaging experience for users exploring the new LineLeader brand.

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after
Before After
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THE RESULT

 

Reinforced expertise and commitment to simplifying childcare management

 

The final product was a fully redesigned website that successfully captured LineLeader’s new identity. With refreshed branding and messaging, the new site positioned LineLeader as a forward-thinking industry leader, reinforcing their expertise and commitment to simplifying childcare management.

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