Storylines Live

Welcome to Storylines Live, the only podcast that explores the power and meaning of the most important story in business: your Capital S Story.

Everyone has a story: you, your neighbors, your parents, your friends and yes, even businesses. The most important story any business can share is its Capital S Story, the authentic narrative that answers these fundamental questions: Why someone should buy from, work for, invest in or partner with that business. In each episode, our guests, business leaders and marketing experts, share their own Capital S Stories.

Learn how successful business leaders leverage their stories to develop their business, reach their most important audiences and create measurable results. This is the podcast for you if you’re just beginning to market your organization, if your messages aren’t connecting with those audiences you most want to reach, or if you just love a good business story.

New episodes drop twice a month on Wednesdays.

EPISODE 53

Embracing Difficulty: What Storytelling Taught a U.S. Army Veteran Turned Marketer

with Paul Furiga and Perry Rearick

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EPISODE 54

Avoiding Pod Fade: Planning and Direction in Podcasting

with Paul Furiga and Josh Troche

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EPISODE 55

Utilizing Storytelling as the Ultimate Leadership Tool

with Paul Furiga and John Geraci

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EPISODE 56

The Decision Science Framework Every Leader Needs

with Paul Furiga and Kylee Ingram

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EPISODE 57

The Secret to Closing Deals (It's Probably Not What You Think)

with Paul Furiga and Jorge Chavez

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Meet the Host

Paul Furiga, Chief Storyteller

Growing up, there are two things Paul wanted to be: A jet fighter pilot and a rock star. When the time came, he passed on the Air Force Academy and his parents frowned on the rock star idea, so he put that on hold for a while. Instead, Paul became a journalist, writing more than 10,000 stories and editing another 10,000 over a 20-year career covering everything from murders to the White House. After a brief foray into politics, Paul entered the agency business with Ketchum Public Relations. He then developed the trademarked StoryCrafting process and wrote his book, Finding Your Capital S Story. As a storyteller accustomed to sharing stories in difficult situations, Paul is also the team’s go-to on crisis communications. About that rock star dream… Paul has played in as many as three bands at a time. He’s happily settled into playing bass with his favorite, The Altered Egos, who perform about 40 shows a year in and around Pittsburgh.