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PODCASTS

Storylines Live

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Welcome to Storylines Live, the only podcast that explores the power and meaning of the most important story in business: your Capital S Story. 

Everyone has a story: you, your neighbors, your parents, your friends and yes, even businesses. The most important story any business can share is its Capital S Story, the authentic narrative that answers these fundamental questions: Why someone should buy from, work for, invest in or partner with that business. In each episode, our guests, business leaders and marketing experts, share their own Capital S Stories.

Learn how successful business leaders leverage their stories to develop their business, reach their most important audiences and create measurable results. This is the podcast for you if you’re just beginning to market your organization, if your messages aren’t connecting with those audiences you most want to reach,  or if you just love a good business story.

New episodes drop twice a month on Wednesdays.

Storylines Live on Spotify  Storylines Live on Apple Podcasts  Storylines Live on YouTube

 

SL-Ep-1
EPISODE 1
The Strategy Behind Strategic Storytelling

with Paul Furiga and Jason Falls

SL-Ep-2
EPISODE 2
From Broad to Focused: Finding Your Perfect Listener

with Paul Furiga and Christoph Trappe

SL-Ep-3
EPISODE 3
The Differentiation Secret Top Lawyers Are Using

with Paul Furiga and Steve Fretzin

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EPISODE 4
The Secret Sales Strategy Nobody Talks About: Love, Care, Respect

with Paul Furiga and Connie Whitman

SL-Ep-5
EPISODE 5
People Are Your Most Valuable Asset (Here's the Proof)

with Paul Furiga and Dave Bookbinder

SL-Ep-6
EPISODE 6
Why One-Size-Fits-All Solutions Fail (And What Works Instead)

with Paul Furiga and Diane Helbig

SL-Ep-7
EPISODE 7
How to Find PR Stories Nobody Else Is Telling

with Paul Furiga and Jody Fisher

SL-Ep-8
EPISODE 8
The Podcast Formula That's Growing B2B Businesses Faster

with Paul Furiga and Susan Finch

SL-Ep-9
EPISODE 9
Why Most Lawyers Fail to Grow Their Firms

with Paul Furiga and Ken Hardison

SL-Ep-10
EPISODE 10
Using Stories to Empower, Enhance, and Elevate People and Organizations

with Paul Furiga and Eric Guy

SL-Ep-11
EPISODE 11
Your Story Is Your Power (How to Overcome What's Holding You Back)

with Paul Furiga and Marsha Vanwynsberghe

SL-Ep-12
EPISODE 12
Climbing From Rock Bottom to Building a Top-100 Podcast

with Paul Furiga and Kevin Palmieri

SL-Ep-13
EPISODE 13
Your Message Is Broken (Here's How to Fix It)

with Paul Furiga and Nicky Billou

SL-Ep-14
EPISODE 14
Your RFP Is Losing Business Without This

with Paul Furiga and Lisa Rehurek

SL-Ep-15
EPISODE 15
Healthcare Branding Done Right: The Framework That Works

with Paul Furiga and Mary E. Maloney

SL-Ep-16
EPISODE 16
Transforming Your Business Model to Make an Impact

with Paul Furiga and Ben Christensen

SL-Ep-17
EPISODE 17
General Wealth Isn't About Money (It's About This)

with Paul Furiga and Moshe Amsel

SL-Ep-18
EPISODE 18
The Entrepreneurial Mindset That Gets Results

with Paul Furiga and Brian Wesley Kerlin

SL-Ep-19
EPISODE 19
Our Capital S Story

with Paul Furiga and Jeremy Church

SL-Ep-20
EPISODE 20
Building Client Relationships One Story at a Time

with Paul Furiga and Max Eckstein

SL-Ep-21
EPISODE 21
The One Thing Salespeople Get Wrong

with Paul Furiga and Stephen Steers

SL-Ep-22
EPISODE 22
The Real Reason Her Startup Took Off

with Paul Furiga and Kayla Starta

SL-Ep-23
EPISODE 23
From Member to CEO: Amy's YMCA Journey

with Paul Furiga and Amy Kienle

SL-Ep-24
EPISODE 24
Work Hard or Work Smart? A CEO's Answer

with Paul Furiga and Adam Murphy

SL-Ep-25
EPISODE 25
What Most Businesses Get Wrong About Staff Alignment

with Paul Furiga and Jonathan De Carlo

SL-Ep-26
EPISODE 26
Navigating the Entrepreneurial Rollercoaster

with Paul Furiga and Michael Halperin

SL-Ep-27
EPISODE 27
When Panic Sets In, What Should Your Team Do Next?

with Paul Furiga and Jonathan Bernstein

SL-Ep-28
EPISODE 28
Why Your Learning Strategy Is Missing the Human Element

with Paul Furiga and Jason Lavender

SL-Ep-29
EPISODE 29
Revolutionizing Communications Strategies for Modern PR Success

with Paul Furiga and Gini Dietrich

SL-Ep-30
EPISODE 30
The Human Element in AI Recruiting: Why Companies Get It Wrong

with Paul Furiga and Todd Raphael

SL-Ep-31
EPISODE 31
Mastering Storytelling to Build Genuine Connections

with Paul Furiga and LeeAnn Marie Webster

SL-Ep-32
EPISODE 32
How to Build a Brand Story That Converts

with Paul Furiga and Sara Lohse

SL-Ep-33
EPISODE 33
The Barrier Between You and Your Business Breakthrough

with Paul Furiga and Andrew L. Anderson

SL-Ep-34
EPISODE 34
How to Build a Talent System That Actually Works

with Paul Furiga and Josef Stetter

SL-Ep-35
EPISODE 35
The Strategy That Gets Innovative Medical Devices to Patients First

with Paul Furiga and Danielle Fette

SL-Ep-36
EPISODE 36
Social Media and Storytelling

with Paul Furiga and Tara Darazio

SL-Ep-37
EPISODE 37
Story Archetypes

with Paul Furiga and Tara Darazio

SL-Ep-38
EPISODE 38
The Trust Framework That's Working for Global Companies

with Paul Furiga and Natalie Doyle Oldfield

SL-Ep-39
EPISODE 39
Paul's Professional Journey

with Paul Furiga and Tara Darazio

SL-Ep-40
EPISODE 40
The Unexpected Connection Between Mindfulness and Law

with Paul Furiga and Claire E. Parsons

SL-Ep-41
EPISODE 41
Press Release Myths Destroyed: What Journalists Actually Want

with Paul Furiga and Tara Darazio

SL-Ep-42
EPISODE 42
AI Won't Replace Professional Marketers (Here's Why)

with Paul Furiga and Tara Darazio

SL-Ep-43
EPISODE 43
How to Navigate the M&A Process Like a CEO Who's Done It

with Paul Furiga and Claire E. Parsons

SL-Ep-44
EPISODE 44
The Storytelling Framework That Gets Customers to Click

with Paul Furiga and Rene Morozowich

SL-Ep-45
EPISODE 45
From Practice Owner to Platform Builder

with Paul Furiga and Dr. Jordan Sanders

SL-Ep-46
EPISODE 46
Learning Styles

with Paul Furiga and Tara Darazio

SL-Ep-47
EPISODE 47
What Every City Leader Gets Wrong About Branding

with Paul Furiga and Jim Hunt

SL-Ep-48
EPISODE 48
The Fulfilling Business Formula That Actually Works

with Paul Furiga and Ivy Slater

SL-Ep-49
EPISODE 49
Fiction vs Nonfiction: What's the Real Difference?

with Paul Furiga and Tara Darazio

SL-Ep-50
EPISODE 50
50 Takeaways from 50 Episodes

with Paul Furiga and Tara Darazio

SL-Ep-51
EPISODE 51
The Brand Storytelling Framework That Changes Everything

with Paul Furiga and Tara Darazio

SL-Ep-52
EPISODE 52
Profitable Growth Through Story and Strategy

with Paul Furiga and Jon Morris

SL-Ep-53 (1)
EPISODE 53
Embracing Difficulty: What Storytelling Taught a U.S. Army Veteran Turned Marketer

with Paul Furiga and Perry Rearick

SL-Ep-54
EPISODE 54
Pod Fade is Real: Here's What Stops It

with Paul Furiga and Josh Troche

SL-Ep-55
EPISODE 55
The Real Reason Your Communication Isn't Working

with Paul Furiga and John Geraci

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EPISODE 56
The Decision Science Framework Every Leader Needs

with Paul Furiga and Kylee Ingram

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EPISODE 57
The Secret to Closing Deals (It's Probably Not What You Think)

with Paul Furiga and Jorge Chavez

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EPISODE 58
Your Crisis Plan Will Be Ineffective Without This

with Paul Furiga, Jeremy Church and Tara Darazio

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EPISODE 59
Your Story Is Your Strategy (How to Inspire Your Team Into Action)

with Paul Furiga and Elize Giese

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EPISODE 60
Before Your Next Crisis Hits, Watch This

with Paul Furiga and Chris Britton

Meet the Host

paul
Growing up, there are two things Paul wanted to be: A jet fighter pilot and a rock star. When the time came, he passed on the Air Force Academy and his parents frowned on the rock star idea, so he put that on hold for a while. Instead, Paul became a journalist, writing more than 10,000 stories and editing another 10,000 over a 20-year career covering everything from murders to the White House. After a brief foray into politics, Paul entered the agency business with Ketchum Public Relations. He then developed the trademarked StoryCrafting process and wrote his book, Finding Your Capital S Story. As a storyteller accustomed to sharing stories in difficult situations, Paul is also the team’s go-to on crisis communications. About that rock star dream… Paul has played in as many as three bands at a time. He’s happily settled into playing bass with his favorite, The Altered Egos, who perform about 40 shows a year in and around Pittsburgh.