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PODCASTS

Storylines Live

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Welcome to Storylines Live, the only podcast that explores the power and meaning of the most important story in business: your Capital S Story. 

Everyone has a story: you, your neighbors, your parents, your friends and yes, even businesses. The most important story any business can share is its Capital S Story, the authentic narrative that answers these fundamental questions: Why someone should buy from, work for, invest in or partner with that business. In each episode, our guests, business leaders and marketing experts, share their own Capital S Stories.

Learn how successful business leaders leverage their stories to develop their business, reach their most important audiences and create measurable results. This is the podcast for you if you’re just beginning to market your organization, if your messages aren’t connecting with those audiences you most want to reach,  or if you just love a good business story.

New episodes drop twice a month on Wednesdays.

Storylines Live on Spotify  Storylines Live on Apple Podcasts  Storylines Live on YouTube

 

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EPISODE 66

Grow on LinkedIn, No Spam or Paid Ads Needed
with Paul Furiga and Daniel Alfon

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EPISODE 65

Tired of Chasing Goals? Try This Instead
with Paul Furiga and Dr. Pat Boulogne

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EPISODE 64

Breath, Intention, Genuineness: The BIG Framework Explained
with Paul Furiga and Sandra Bargman

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EPISODE 63

Orchestrating Your Brand's AI Presence
with Paul Furiga and Jim Wrubel

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EPISODE 62

Thinking Like an Investor: The Path to Exponential Growth
with Paul Furiga and Steve Walsh

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EPISODE 61

Future-Proof Your Organization: The Rhythm Leadership Framework
with Paul Furiga and Kevin Cover

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EPISODE 60

Before Your Next Crisis Hits, Watch This
with Paul Furiga and Chris Britton

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EPISODE 59

Your Story Is Your Strategy (How to Inspire Your Team Into Action)
with Paul Furiga and Elize Giese

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EPISODE 58

Your Crisis Plan Will Be Ineffective Without This
with Paul Furiga, Jeremy Church and Tara Darazio

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EPISODE 57

The Secret to Closing Deals (It's Probably Not What You Think)
with Paul Furiga and Jorge Chavez

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EPISODE 56

The Decision Science Framework Every Leader Needs
with Paul Furiga and Kylee Ingram

 

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EPISODE 55

The Real Reason Your Communication Isn't Working
with Paul Furiga and John Geraci

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EPISODE 54

Pod Fade is Real: Here's What Stops It
with Paul Furiga and Josh Troche

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EPISODE 53

Embracing Difficulty: What Storytelling Taught a U.S. Army Veteran Turned Marketer
with Paul Furiga and Perry Rearick

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EPISODE 52

Profitable Growth Through Story and Strategy
with Paul Furiga and Jon Morris

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EPISODE 51

The Brand Storytelling Framework That Changes Everything
with Paul Furiga and Tara Darazio

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EPISODE 50

50 Takeaways from 50 Episodes
with Paul Furiga and Tara Darazio

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EPISODE 49

Fiction vs Nonfiction: What's the Real Difference?
with Paul Furiga and Tara Darazio

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EPISODE 48

The Fulfilling Business Formula That Actually Works
with Paul Furiga and Ivy Slater

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EPISODE 47

What Every City Leader Gets Wrong About Branding
with Paul Furiga and Jim Hunt

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EPISODE 46

Learning Styles
with Paul Furiga and Tara Darazio

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EPISODE 45

From Practice Owner to Platform Builder
with Paul Furiga and Dr. Jordan Sanders

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EPISODE 44

The Storytelling Framework That Gets Customers to Click
with Paul Furiga and Rene Morozowich

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EPISODE 43

How to Navigate the M&A Process Like a CEO Who's Done It
with Paul Furiga and Claire E. Parsons

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EPISODE 42

AI Won't Replace Professional Marketers (Here's Why)
with Paul Furiga and Tara Darazio

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EPISODE 41

Press Release Myths Destroyed: What Journalists Actually Want
with Paul Furiga and Tara Darazio

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EPISODE 40

The Unexpected Connection Between Mindfulness and Law
with Paul Furiga and Claire E. Parsons

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EPISODE 39

Paul's Professional Journey
with Paul Furiga and Tara Darazio

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EPISODE 38

The Trust Framework That's Working for Global Companies
with Paul Furiga and Natalie Doyle Oldfield

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EPISODE 37

Story Archetypes
with Paul Furiga and Tara Darazio

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EPISODE 36

Social Media and Storytelling
with Paul Furiga and Tara Darazio

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EPISODE 35
The Strategy That Gets Innovative Medical Devices to Patients First

with Paul Furiga and Danielle Fette

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EPISODE 34

How to Build a Talent System That Actually Works
with Paul Furiga and Josef Stetter

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EPISODE 33

The Barrier Between You and Your Business Breakthrough
with Paul Furiga and Andrew L. Anderson

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EPISODE 32

How to Build a Brand Story That Converts
with Paul Furiga and Sara Lohse

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EPISODE 31

Mastering Storytelling to Build Genuine Connections
with Paul Furiga and LeeAnn Marie Webster

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EPISODE 30

The Human Element in AI Recruiting: Why Companies Get It Wrong
with Paul Furiga and Todd Raphael

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EPISODE 29

Revolutionizing Communications Strategies for Modern PR Success
with Paul Furiga and Gini Dietrich

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EPISODE 28

Why Your Learning Strategy Is Missing the Human Element
with Paul Furiga and Jason Lavender

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EPISODE 27

When Panic Sets In, What Should Your Team Do Next?
with Paul Furiga and Jonathan Bernstein

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EPISODE 26

Navigating the Entrepreneurial Rollercoaster
with Paul Furiga and Michael Halperin

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What Most Businesses Get Wrong About Staff Alignment
with Paul Furiga and Jonathan De Carlo

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EPISODE 24

Work Hard or Work Smart? A CEO's Answer
with Paul Furiga and Adam Murphy

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EPISODE 23

From Member to CEO: Amy's YMCA Journey
with Paul Furiga and Amy Kienle

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The Real Reason Her Startup Took Off
with Paul Furiga and Kayla Starta

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EPISODE 21

The One Thing Salespeople Get Wrong
with Paul Furiga and Stephen Steers

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Building Client Relationships One Story at a Time
with Paul Furiga and Max Eckstein

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Our Capital S Story
with Paul Furiga and Jeremy Church

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The Entrepreneurial Mindset That Gets Results
with Paul Furiga and Brian Wesley Kerlin

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General Wealth Isn't About Money (It's About This)
with Paul Furiga and Moshe Amsel

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Transforming Your Business Model to Make an Impact
with Paul Furiga and Ben Christensen

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Healthcare Branding Done Right: The Framework That Works
with Paul Furiga and Mary E. Maloney

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Your RFP Is Losing Business Without This
with Paul Furiga and Lisa Rehurek

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Your Message Is Broken (Here's How to Fix It)
with Paul Furiga and Nicky Billou

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Climbing From Rock Bottom to Building a Top-100 Podcast
with Paul Furiga and Kevin Palmieri

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Your Story Is Your Power (How to Overcome What's Holding You Back)
with Paul Furiga and Marsha Vanwynsberghe

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Using Stories to Empower, Enhance, and Elevate People and Organizations
with Paul Furiga and Eric Guy

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Why Most Lawyers Fail to Grow Their Firms
with Paul Furiga and Ken Hardison

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The Podcast Formula That's Growing B2B Businesses Faster
with Paul Furiga and Susan Finch

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How to Find PR Stories Nobody Else Is Telling
with Paul Furiga and Jody Fisher

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Why One-Size-Fits-All Solutions Fail (And What Works Instead)
with Paul Furiga and Diane Helbig

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People Are Your Most Valuable Asset (Here's the Proof)
with Paul Furiga and Dave Bookbinder

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The Secret Sales Strategy Nobody Talks About: Love, Care, Respect
with Paul Furiga and Connie Whitman

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The Differentiation Secret Top Lawyers Are Using

with Paul Furiga and Steve Fretzin

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From Broad to Focused: Finding Your Perfect Listener

with Paul Furiga and Christoph Trappe

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The Strategy Behind Strategic Storytelling

with Paul Furiga and Jason Falls

Meet the Host

paul
Growing up, there are two things Paul wanted to be: A jet fighter pilot and a rock star. When the time came, he passed on the Air Force Academy and his parents frowned on the rock star idea, so he put that on hold for a while. Instead, Paul became a journalist, writing more than 10,000 stories and editing another 10,000 over a 20-year career covering everything from murders to the White House. After a brief foray into politics, Paul entered the agency business with Ketchum Public Relations. He then developed the trademarked StoryCrafting process and wrote his book, Finding Your Capital S Story. As a storyteller accustomed to sharing stories in difficult situations, Paul is also the team’s go-to on crisis communications. About that rock star dream… Paul has played in as many as three bands at a time. He’s happily settled into playing bass with his favorite, The Altered Egos, who perform about 40 shows a year in and around Pittsburgh.