Nora DiNuzzo of Pitcher, Blood Sweat & Tears

Show Notes

How do you grow a service business when everyone is competing for the same clients? Chris and John sit down with Nora DiNuzzo of Blood Sweat & Tears and Pitcher to talk about it. Her pitching and growth work has helped businesses bring in over $200 million, and she is an expert in all things agency growth. In this episode you’ll learn:

• How to avoid over-reliance on big clients
• The four types of strategy: brand, business, content, and comms
• Why 90% of growth problems are people problems
• The “Goldilocks” agency size for business development
• What AI means for RFPs, and positioning and copywriting

Plus, Nora offers a challenge to business owers: Can you boil down what you do to three words that someone at a party could repeat?

This episode is perfect for agency owners and business development leaders looking to win better clients, stand out in a crowded market, and build a company that can grow without burning them out. Listen now!

Episode Chapters

03:01 Introduction to Nora and Her Background

15:20 Scaling Service Businesses

20:26 Pitching Companies

30:47 The Four Types of Strategy

42:18 AI, Industry Upheaval, and Standing Out

56:00 AI’s Role in Sales

1:07:19 What Makes a Great Business Developer

Learn More About Nora

Connect with Nora on LinkedIn.

Learn more about Nora’s class through Blood Sweat & Tears.

Get a free assessment about your agency’s growth.

Check the vitals of your agency with a paid assessment.

Learn more about Pitcher.

Learn More About Chris & John

Connect with Chris on LinkedIn.

Connect with John on LinkedIn.

Learn more about Vendilli.

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