Chris Long on the Nice Doin' Business With Ya Podcast

Show Notes:

Are you still playing by old-school rules in a rapidly evolving AI-driven SEO landscape? Chris Long, Co-Founder of Nectiv, reveals how AI and search are converging, and what business owners need to do now to stay ahead.

In this episode, we dive into how AI is reshaping SEO, from fan-out queries to the importance of owning content across multiple ecosystems like YouTube, Reddit, and beyond. Discover how long tail queries and tactical on-page tweaks are essential for getting AI systems to recommend your brand. Chris shares real-world tips on leveraging tools like Claude Code and custom workflows to supercharge your data analysis and content strategy, even without a developer background. You'll learn:

Why AI-driven mentions are the new SEO gold rush and how to actively earn them.
How to craft content that AI loves, including concise, snippet-friendly formats at the top of your pages.
The upcoming Google AI mode and what it means for search results, site traffic, and digital advertising.
How reputation management and digital PR influence your AI footprint and what to do about it.
Practical tactics for integrating AI into your workflows.

You can't afford to ignore how AI is changing search. Those who understand and adapt now will dominate the next wave of digital discovery and those who don’t risk falling behind in a game where code, content, and AI reputation are king.

Perfect for growth marketers, SEOs, entrepreneurs, and anyone eager to leverage AI for competitive advantage, this conversation will leave you inspired and armed with actionable strategies. Chris Long is a recognized SEO and AI expert, leading innovative discovery strategies at Nectiv and sharing insights with the world on LinkedIn and major industry stages. If you want to future-proof your brand’s visibility, tune into this episode!

Episode Chapters

00:00 Introduction to Chris Long and His Journey

15:06 Building a Personal Brand on LinkedIn

19:34 Leveraging AI Tools for SEO

31:12 Strategies for Earning AI Mentions

33:28 On-Page Optimization Techniques

36:54 Leveraging Data for Content Strategy

39:56 Navigating AI Risks and Best Practices

44:13 Chris’s Favorite AI Tools and Their Impact

49:05 Future Predictions for AI in Search

Resources From the Episode

Check out the Rand Fishkin and Mike King webinar to learn more about how to optimize for AI visibility on YouTube.

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Chris Long of Nectiv